M.A.D New Model
Innovative, secure, profitable
Our innovation lies in our successful blending of 2 systems
that today function separately:
- The institutional system of International financing
(automatic funding, subventions, aids)
- The industrial and commercial international system of mid-movies (North American model)
Production of the film Obsolescence has begun: shooting scheduled for early 2026
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M.A.D: a unique and secure financing model
A secure model which combines several systems in optimal ratios.
The M.A.D production system protects private investment by associating it with automatic institutional financing of international co-productions and pre-sales by distributors.
Private equity
and financing drive
Investors, family office, investment funds, French and international wealth managers
The system of international
coproduction
which allows a single film to have several nationalities, and thus to benefit from institutional funding in those countries
Not accessible for American films
Financing from
international sales
Financing from international sales (pre-sale distributors) can range from 20% to 30%
20% of total budget
60% of total budget
20% of total budget
A financing drive for only 1,8m€
produces a film with a budget of 8,6m€
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A business oriented calibration of projects
An industrial approach to projects designed for the international market.
Essential characteristics:
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GENRE Adventure, action, drama, science-fiction, fantasy
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THEME Mainstream – International
Target 13–60 years old, Women and Men
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CASTING 1 to 2 medium-high international profiles Recognized actors but affordable
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LANGUAGE Film shot in English
(for international exploitation)
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PRODUCTION QUALITY Mid-budget economic model between $8m and $25m
(indispensable in order to acquire an international cast)
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A strong securisation of private investment
The M.A.D model include a strong securisation for investors all along the development and production process.
Before production
Immobilization of investments
Invested funds remain immobilized before production starts
During the production
Solid and obligatory systeme of insurance
from the moment the prodcution starts
Upon release
Safety net:
purshase by streaming plateforms in a case of no cinema release
M.A.D Model short video presentation
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French and american models observation
Film production in France:
A predominant institutional system
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France has a strong institutional system that supports the financing of cinema but limits its industrial character.
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Centred on comedy: little opportunity for genre films (action, adventure, science-fiction, anticipation
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Cultural and thematic anchoring: Not mainstream themes
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Secure but limited financing
Average budget of a French film: $4m -
Francophone policy
No support for English-language films -
Low levels of international distribution
Only 17m tickets sold worldwide
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Limits on the industrial nature
of French film production
French films not conform to international standards
Limits on opportunities for international exploitation
and profitability
The Model of American Mid-Movies:
A balance between production quality and invested sums
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The Anglo-Saxon model builds the cinema industry on essentially private funding with a varied investment system: investment by production companies, investment by sellers/distributors, private equity, etc.
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Balanced budget between $8m and $25m
Production quality + managed costs = profitability -
70% of films produced on this model are profitable
(source: thenumbers/USA, 2018) -
The most commercial genres
Adventure, action, science-fiction, thriller… -
Worldwide exploitation
North America, Europe, Asia -
Mainstream themes
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Films made in English
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100% investment financing riskier
Considerable profitability pressure
to pay investors for all financing
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M.A.D: Overview of benefits
of this production model
combines institutional and industrial models to secure private investment and develop projects positioned for the global market mainly financed by international co-production.
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Increases exploitation potential
With the M.A.D model, projects benefit from exploitation opportunities in 80% of the world market
(North America, Europe, Asia)
Secure private investments
Strong securisation system from start to end of the project
Reduces profitability pressure drastically
60% of the budget comes from international public financing, less demanding of return on investment